Job Title: Senior Product Marketing Manager

Location: Remote (United States)
Reports to: VP of Marketing

Senior Product Marketing Manager

About the role

As Senior Product Marketing Manager at Strivacity, you are responsible for shaping how our products are positioned, understood, and brought to market. You act as a product ambassador, translating complex identity capabilities into clear, credible messaging that helps buyers understand our value and why Strivacity is the right choice.

You will own day-to-day product positioning, messaging, and sales enablement across Strivacity’s Customer Identity and Access Management (CIAM) portfolio. Working closely with Product, Sales, Customer Success, and Marketing, you will contribute to go-to-market strategy and develop the content and tools that support the full sales cycle, ensuring messaging remains consistent, differentiated, and grounded in real customer needs.

As Strivacity continues to expand to support AI agents acting on behalf of customers, partners, and systems, this role will also contribute to how AI-driven access is positioned within the CIAM category, ensuring it is framed around governance, trust, and control rather than hype.

This role reports to the Vice President of Marketing.

What you’ll do

Product positioning and messaging

• Develop and maintain clear, differentiated positioning and messaging for Strivacity’s products and capabilities
  
  
• Translate technical product functionality into value-based messaging that resonates with buyers, users, and partners
  
  
• Contribute to messaging for Strivacity’s AI agent capabilities in alignment with customer needs and market readiness
  
  
• Ensure consistency across external communications including website copy, sales collateral, campaigns, and analyst-facing materials
  
  

Sales enablement and go-to-market execution

• Create and maintain sales enablement assets such as presentations, datasheets, white papers, case studies, and web content
  
  
• Support sales training on positioning, competitive differentiation, and effective use of enablement materials
  
  
• Partner with sales leadership to identify enablement gaps and prioritize improvements
  
  

Market, customer, and competitive insight

• Maintain a strong understanding of market dynamics, customer needs, and sales feedback
  
  
• Develop and maintain buyer personas, buying profiles, and ideal customer profiles for priority segments
  
  
• Participate in buyer, customer, and win-loss interviews and translate insights into actionable guidance
  
  
• Support competitive analysis and battlecards to help sales teams navigate competitive conversations
  
  

Cross-functional collaboration

• Partner with Product on launches and roadmap-related messaging informed by market needs
  
  
• Work with Marketing to support awareness and demand generation programs aligned to target personas
  
  
• Collaborate with Customer Success to help develop customer stories, case studies, and testimonials
  
  
• Support partner and alliance marketing efforts with joint messaging and collateral as needed

What you bring

Core skills and experience

• Experience in product marketing within a B2B technology environment
  
  

• Ability to collaborate effectively across product, sales, and marketing teams
  
  

• Experience positioning products in competitive markets
  
  

• Strong written and verbal communication skills with the ability to simplify complex concepts
  
  

• Analytical mindset with the ability to synthesize qualitative and quantitative inputs
  
  

Domain and functional experience

• Familiarity with the CIAM market or adjacent identity, security, or SaaS categories
  
  

• Solid grounding in core product marketing disciplines such as positioning, launches, personas, and competitive analysis
  
  

• Exposure to emerging technologies, including AI-driven or non-human access, within enterprise software contexts
  
  

• Experience using data and metrics to inform messaging and go-to-market decisions
  
  

• Familiarity with enterprise B2B sales motions and analyst firms such as Gartner or Forrester
  
  

Education and experience

• Bachelor’s degree strongly preferred
  
  
• 7+ years of professional experience, including meaningful experience in product marketing, product management, or a related role
  
  
• Experience working in an early-stage or high-growth company environment
  
  

Why this role matters

Clear, credible product positioning is critical in the identity market, where growth, security, and trust intersect. As organizations modernize digital experiences and begin introducing AI-driven access, buyers need clarity, not noise.

This role helps ensure Strivacity’s products are well understood, differentiated, and effectively brought to market, supporting growth today while helping the company evolve with the identity landscape.

Work location

This role can be based anywhere in the United States

Work authorization

Applicants must be authorized to work in the United States.

Strivacity does not currently sponsor immigration visas.

EEO Statement

We’re an equal opportunity employer, and we prohibit discrimination and harassment of any kind.

Strivacity is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Strivacity are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Strivacity will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages.