The future is already here.
It's just not evenly distributed yet.

Ro is a direct-to-patient healthcare company with a mission of helping as many patients as possible achieve their health goals. Ro is the only company to offer telehealth care, at-home diagnostic testing, labs, and pharmacy services nationwide. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.

Ro was recognized as a CNBC Disruptor 50 in 2022, listed by Inc. Magazine as a Best Place to Work in 2022 for our third consecutive year, and named one of FORTUNE's 2022 Best Medium Workplaces.

The Associate Director, Offline Marketing will focus on driving both strategy and execution of offline marketing efforts for Ro’s consumer offerings -- inclusive of TV/OTT, YouTube, Radio, Podcast, Out of Home and Direct Mail.

Reporting to the SVP, Growth, this individual will be responsible for driving performance across these key top-of-funnel channels. They will be a senior partner and driving force behind the continued evolution and improvement of our creative, working in tight coordination with our Brand and Creative teams to ensure that creative hits the mark from both a brand and performance perspective. They will obsess over performance measurement and attribution for the channels they oversee and will be the key stakeholder internally to aid the company in interpreting and understanding the business impact of offline channels. They will maintain and develop key external relationships with agencies and marketing partners and will constantly survey the landscape for new partners, services, and tools that may enhance our campaign efforts.

This individual will have a keen and intuitive understanding of the media landscape and how Ro can best take advantage of opportunities on legacy platforms like linear TV or Out of Home as much as they can make a mark as a first mover on new and emerging platforms. They’ll also have a great sense of how Ro’s offerings are positioned relative to competitors on Top of Funnel channels and how Ro can evolve to stay ahead and stay at the top of conversation with consumers.

The target base salary for this position ranges from $152,600-$189,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.

Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).

At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.

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