Locations
Barcelona, Spain · Washington, DC, USA · Washington, DC, USA
industry
Advertising · Marketing and Advertising
Stage
Other
founded in
2020
Override elevates, democratizes, and delivers relevant advertising to audiences on the move, creating richer and more memorable connections between people, media, and their cities. Elevate. We literally, and metaphorically, elevate an advertiser's campaign above the rest. Using internet-enabled smart screens, we rent the rooftops of taxis and rideshares to make sure a brand's message is seen at all times and on all roads. Democratize. We scream it loud and say it proud. Override enables SSUs (Startups and Scaleups) to engage with their audience in a medium controlled by corporate enterprises. With the introduction of programmatic to the region, we’re giving advertisers the power to plan, buy, optimize, and track their campaigns (no matter the size) in real-time. Drive relevance. We are ending the age of generic advertising. Through combining location intelligence with audience insights, we communicate relevant messaging to relevant audiences.
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