Manager, Marketing Operations
OneSignal
OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize engagement, we enable over a million businesses to keep their users - including readers, fans, players and shoppers - engaged and up to date by delivering 12 billion messages daily.
1 in 5 new apps launches using OneSignal! We support companies in 140 countries, including Zynga, USA Today, Bitcoin.com, Eventbrite, Tribune, and many more - from startups and small businesses just getting off the ground to established companies communicating with millions of customers.
We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, New York, Pennsylvania, Texas, Utah and Washington. As well as in the UK and Singapore - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person where we don't have offices. Hiring in Singapore is done in partnership with a local PEO.
OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on healthy life balance and kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work.
About The Team:
This role reports into the VP of Marketing and works closely with our distributed operations & BI teams. You will work closely with the entire marketing team to be the bridge between marketing strategy and technical execution, ensuring that marketing programs and initiatives are positioned to drive growth.
What you'll do
- Own the majority of the MarTech stack, with a focus on Marketo. Help evolve and streamline our stack as well as research and implement the latest tools/technologies to increase lead quality via intent, predictive analytics, attribution, and data enrichment.
- Work closely with the marketing functional driver across demand generation, lifecycle marketing, events, webinars, paid media and more to enable and improve their strategies.
- Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing.
- Provide end-to-end visibility to marketing funnel velocity, segmentation, targeting, and campaigns.
- Assist with lists creation, cleaning and importing as well as data enrichment and cleaning.
- Develop training and documentation to ensure Marketers are fully enabled to use system features and processes.
- Troubleshoot issues as they arise from various business partners relating to system workflow gaps and platform inconsistencies.
- Partner closely with cross-functional teams to ensure sales and marketing alignment on key processes, reporting, and initiative goal-setting
- Help build reliable reporting to better track ROI, attribution, and leads from organic, paid, events, outbound, webinars, and nurture programs.
- Make data-based recommendations for how we can drive more conversions, revenue and efficiency within each channel.
What You’ll Bring
- 5+ years experience at a technology company in marketing operations, preferably in B2B Saas
- Proficiency in Marketo, SFDC, and integrating marketing systems with other technologies
- Technically inclined with the ability to help implement integrations and knowledge of modern marketing tools.
- Strong interpersonal skills; demonstrated effective listening and communication skills with the ability to synthesize data collected and identify the root of problems/causes
- Bonus: Experience with other tools in our stack: HubSpot, LeanData, BookIt, Outreach, Bizible, Mixpanel, Gong, Intercom, Google Analytics
- Modeling skills in Excel and the ability to work with SQL is a plus but not required
The New York and California base salary for this full time position is between $107,000 to $130,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.
Qualities we look for:
- Friendliness & Empathy
- Accountability & Collaboration
- Proactiveness & Urgency
- Growth Mindset & Love of Learning
In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.
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