Growth Marketing Coordinator



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Thursday, May 23, 2024

OneSignal is a leading omnichannel customer engagement solution, powering personalized customer journeys across mobile and web push notifications, in-app messaging, SMS, and email. On a mission to democratize engagement, we enable over a million businesses to keep their users - including readers, fans, players and shoppers - engaged and up to date by delivering 12 billion messages daily.

1 in 5 new apps launches using OneSignal! We support companies in 140 countries, including Zynga, USA Today,, Eventbrite, Tribune, and many more - from startups and small businesses just getting off the ground to established companies communicating with millions of customers.

We’re Series C, venture-backed by SignalFire, Rakuten Ventures, Y Combinator, HubSpot, and BAM Elevate. We offer remote work as the default option in the United States in California, New York, Pennsylvania, Texas, Utah and Washington. As well as in the UK and Singapore - with plans to expand the locations we support in the future. Some roles are hybrid roles and will be listed as such. We have offices in San Mateo, CA and London, UK, and offer flex seating options for employees to work together in-person where we don't have offices. Hiring in Singapore is done in partnership with a local PEO.

OneSignal has a lot of the great tech startup qualities you'd expect, but we don't stop there. Our massive scale and small team, emphasis on healthy life balance and kindness in all our interactions, and focus on ownership and personal growth make OneSignal a uniquely great place to work.

About The Team:

We’re looking for a junior marketer interested in helping our marketing team accelerate business growth through a mindset of continuous testing and iteration. We’re looking for someone to oversee our marketing website, drive technical and on-page SEO, own Google Analytics, oversee CRO and A/B Testing, landing page creation and more. This person will also be tasked with helping identify new marketing growth levers and working with functional owners to improve existing efforts through automation, efficiency and technology. This role requires a strategic and creative thinker who can work closely with a variety of marketing and cross-functional colleagues.

What you’ll do:

  • Help define and scale OneSignal’s overarching website strategy to drive more efficient acquisition of service-service and sales funnel customers.
  • Own the creation, maintenance, content optimization, testing, and evolution of OneSignal landing pages and serve as the primary marketing owner for
  • Drive consistent testing across (and the broader marketing function, when applicable), with a focus on scaling successful tests driving signups, product usage, and sales conversions.
  • Help improve the post-click experience and work closely with our paid media manager to improve conversation rates coming from performance marketing programs.
  • Become the organizational owner for Google Analytics 4 to better understand site traffic and conversion funnels.
  • Drive ongoing campaign reporting, analysis, and optimization, leveraging past data to make recommendations for improvements -- partner with the data team for more advanced analytics where necessary.
  • Assist in the identification and evaluation of new processes, AI, tools, data streams, technologies, and tactics to enhance customer acquisition through the website and across the marketing team.
  • Drive OneSignal SEO strategy and activities, both on-page and off.

Skills and experience:

  • 2+ years of internships or experience in marketing, ideally with B2B SasS + PLG experience
  • Self-starter with a roll up your sleeves and figure it out mentality, with the ability to thrive in a fast-paced, startup environment
  • A growth and data-driven mindset - excited about consistently testing, measuring, and iterating
  • A strong interest in CRO, SEO, A/B Testing, and the basics of website development
  • Experience working with HTML, Javascript, developing & deploying web pages, and strong working experience with Google Analytics and marketing tech is a major plus.

The New York and California base salary for this full time position is between $71,000 to $84,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.

Qualities we look for:

  • Friendliness & Empathy
  • Accountability & Collaboration
  • Proactiveness & Urgency
  • Growth Mindset & Love of Learning

In keeping with our beliefs and goals, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on 'protected categories,' we also strive to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place in our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on OneSignal. Please inform us if you need assistance completing any forms or to otherwise participate in the application and/or interview process.

OneSignal collects and processes personal data submitted by job applicants in accordance with our Privacy Policy - including GDPR and CCPA compliance. Please see our privacy notice for job applicants.