The future is already here.
It's just not evenly distributed yet.

About Us

At Hawthorne Health, we believe that clinical research is the cornerstone of continuous improvement in healthcare. Clinical trials are about hope for patients of all ages and maladies, are the bedrock of medicine and innovation in healthcare, and their success is largely based on accessibility and patient experience.

We challenge convention, embrace creativity, and always keep the experiences for patients at the core of our endeavors. We believe that data is the valuable story of patient’s lives. Through the completeness of data, we see the full picture for individuals and communities. When protected and shared with trusted partners we increase opportunities and efficiencies of health care decisions for all. We believe that our team, our HERO community, and our technology solutions can make a significant contribution to the future of healthcare, making it more effective, less expensive and an all-around better experience for patients.

About the Role

At Hawthorne Health, we are looking for a product and digital marketeer to create inspirational stories and deliver honed and engaging messages to our multiple customer types including, doctors, patients, HERO nurses, and pharmaceutical / device sponsors. This senior manager of product marketing will develop product messaging and positioning, go-to-market programs, campaigns, and events.

The role will keep a pulse on the evolving community-based clinical trial market trends to drive outbound campaigns that engage customers and reach more patients. They will design, implement and monitor digital marketing campaigns and promotions with the goal of expanding Hawthorne Health’s mission to drive more clinical studies and reach more patients.

Our success is defined by our ability to deliver relevant content that creates awareness, demand, sales pipeline, and ultimately, new customers.

Responsibilities

• Drive positioning and messaging of Hawthorne Health’s product and platform offering to support long-term growth.
• Stay up to date on the competitive landscape, be an expert on our competition and how they are positioned.
• Participate in social marketing and blogging activities to drive awareness
• Be a trusted partner to the product team. Relay customer, sales and market insights, to help inform product roadmap decisions and strategy.
• Lead and manage marketing campaigns working with internal and external Marketing, Business Development, and Customer Success colleagues to design and implement marketing promotional programs
• Develop and implement web and social media strategy and cadence to support lead generation, organizational presence, capabilities, and patient impact
• Manage messaging and presence at industry meetings
• Assist with press releases and industry publications to highlight company successes
• Create digital content including webinars, podcasts, brochures, pitch decks and more to support internal and external promotional efforts
• Track, compile, and report metrics regarding web traffic and campaign activities
• Bring fresh ideas to support commercial team and bring more value to our audiences

What You’ll Bring

• BA/BS with major/minor in marketing/business/communications/sciences required
• 5+ years of experience with Product or Industry Marketing or Corporate Marketing preferred, with knowledge of digital marketing tools
• Demonstrate confidence and poise to negotiate and develop promotional programs with colleagues and strategic partners
• Ability to develop/implement strategies and sound recommendations based on both quantitative and qualitative inputs with intuitive understanding of financial/market drivers
• Excellent leadership, interpersonal, customer orientation, presentation and problem-solving skills
• Proven record of crafting compelling positioning, messaging, and thought leadership content and interacting with executives to develop executive-level presentations.
• Multi-tasking experience, flexibility, and understanding of business impact to address immediate priorities and manage deadlines for long-term projects and strategic initiatives
• Strong communication skills, both written and verbal, that allow this candidate to establish good working relationships with cross-functional teams.
• Entrepreneurial spirit and confidence to pick up and lead new projects.
• Creative thinker that can generate innovative marketing ideas, work collaboratively, and lead a cross-functional team of stakeholders to drive execution.
• Great collaborator with willingness & drive to help teammates to succeed.
• Proficient in Microsoft Office
• Ability to travel domestically <15%

To find out more about Hawthorne Health, visit: https://hawthornehealth.com