Blog Content Manager, Acquisition Marketing

Grammarly

Grammarly

Marketing & Communications
Sterling, VA, USA
Posted on Tuesday, March 26, 2024

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role must be based in the United States, and they must be able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub(s) where the team is based.

The opportunity

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 professional teams every day. From instantly creating a first draft to perfecting every message, Grammarly’s product offerings help people at 96% of the Fortune 500 get their point across—and get results. Grammarly has been profitable for over a decade because we’ve stayed true to our values and built an enterprise-grade product that’s secure, reliable, and helps people do their best work—without selling their data. We’re proud to be one of Inc.’s best workplaces, a Glassdoor Best Place to Work, one of TIME’s 100 Most Influential Companies, and one of Fast Company’s Most Innovative Companies in AI.

To achieve our ambitious goals, we’re looking for an Acquisition Marketing Manager, Blog Content to join our Organic Acquisition team. This role will own Grammarly's blog content strategy and processes while managing blog content development to drive awareness and consideration for Grammarly across our core B2C and B2B audiences.

This content marketing pro will deliver content that drives organic search traffic and new user and customer growth, reinforces our positioning, supports campaign and GTM efforts, and aligns with our brand voice and tone.

The person in this role will evolve our B2C and B2B SEO and product content strategies on the blog and in our blog newsletter. They will plan the blog editorial calendar for B2C and B2B content, lead end-to-end content creation, and measure and report performance. They'll also coordinate with Demand Gen and Corporate Comms blog content owners at Grammarly to ensure best practices are applied across all content.

This person will work on our Web Content team within Acquisition Marketing, reporting to our Sr. Manager, Acquisition Marketing, and Content Strategy.

Your impact

As an Acquisition Marketing Manager, you will have the opportunity to join an established, high-performing function, impact Grammarly's core metrics, and directly contribute to an ambitious, company-wide goal to drive 850K new active users from organic search in 2024. You’ll also have an opportunity to evolve our brand messaging/positioning as we shift from a B2C-first to a B2C2B company and increase our competitive differentiation in the fast-moving AI space.

You’ll build on your content marketing skills and help evolve and build strategy, span consumer and business audiences, and hone SaaS product marketing for a much-loved, recognized brand.

In this role, you will:

  • Be responsible for driving increased organic search traffic, new active users, self-serve purchases, and MQLs via our blog properties.
  • Plan and maintain a content calendar for our consumer, business, and education blogs to support SEO goals and drive brand/product awareness.
  • Own the end-to-end blog content creation process, including SEO keyword research to inform topics, writing content briefs, assigning writing to freelancers, editing drafts, collaborating with the Design team on art, and approving content for publication.
  • Produce high-quality, on-brand, long-form, engaging, and informing content, reinforces our positioning, reflects product accuracy, and upholds brand voice/tone.
  • Seek efficiencies in our blog content processes and test new, creative ways to scale content creation, including generative AI.
  • Improve our legacy content's SEO rankings by managing ongoing optimizations with SEO agency support.
  • Support integrated marketing campaigns and go-to-market strategies via blog content.
  • Measure content performance on key metrics, use analytics to develop insights, and report on results regularly; identify performance issues and independently dig into analytics to identify reasons and recommend solutions.
  • Refine our blog newsletter editorial strategy and produce newsletters.
  • Perform independent SEO keyword research and develop insights from that research to inform content strategies.
  • Provide leadership to migrate our blog content to a new platform, including overseeing the migration and QA process for content and informing changes to our blog information architecture and tagging.
  • Leverage web page components to increase SEO traffic and conversions on our blog pages.
  • Keep up with current SEO and industry trends to ensure relevant and compelling content topics and strategies.

We’re looking for someone who

  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.
  • Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based.
  • Has a strong understanding of best practices for creating, planning, SEO alignment, distribution/amplification, and measuring content.
  • Has experience creating and managing an editorial calendar and matching various writing assignments to specific writers' strengths or subject-matter expertise.
  • Demonstrates excellent interpersonal, written, and oral communication skills, especially around developmental editing and providing feedback.
  • Leverages research to inform content planning and messaging; can determine content opportunities with ROI and brand relevance.
  • Has an intimate understanding of content topics and best practices tailored to specific audiences spanning B2C and B2B.
  • Has intermediate data analysis skills; demonstrates an understanding of content marketing measurement principles and how to use content data to form insights/hypotheses to drive decision-making.
  • Thrives in a fast-paced work culture with the ability to multi-task without missing deadlines or sacrificing quality; has facility troubleshooting issues in a CMS before escalating for broader support.
  • Builds positive working relationships across cross-functional teams and external parties. Ensures inclusion and buy-in through consistent communication of project updates and results.
  • Understands marketing fundamentals and best practices, such as acquisition, product marketing, lifecycle management, experimentation, growth, branding, and creativity.

Support for you, professionally and personally

  • Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
  • A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs.

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options
  • 401(k) and RRSP matching
  • Paid parental leave
  • Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days
  • Home office stipends
  • Caregiver and pet care stipends
  • Wellness stipends
  • Admission discounts
  • Learning and development opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

United States:
Zone 1: $138,000 – $169,000/year (USD)
Zone 2: $125,000 – $152,000/year (USD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

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All team members meeting in person for official Grammarly business or working from a hub location are strongly encouraged to be vaccinated against COVID-19.