Director of Paid Acquisition, Self-Serve



Marketing & Communications
San Francisco, CA, USA
Posted on Thursday, March 7, 2024

Grammarly is excited to offer a remote-first hybrid working model. Team members work primarily remotely in the United States, Canada, Ukraine, Germany, or Poland. Certain roles have specific location requirements to facilitate collaboration at a particular Grammarly hub.

All roles have an in-person component: Conditions permitting, teams meet 2–4 weeks every quarter at one of Grammarly’s hubs in San Francisco, Kyiv, New York, Vancouver, and Berlin, or in a workspace in Kraków. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.

Grammarly team members in this role will collaborate in person 4 weeks per quarter, traveling if necessary to different hubs. They are required to live within a commutable distance of their home hub of San Francisco. Grammarly may provide relocation assistance.

The opportunity

Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 professional teams every day. From instantly creating a first draft to perfecting every message, Grammarly’s product offerings help people at 96% of the Fortune 500 get their point across—and get results. Grammarly has been profitable for over a decade because we’ve stayed true to our values and built an enterprise-grade product that’s secure, reliable, and helps people do their best work—without selling their data. We’re proud to be one of Inc.’s best workplaces, a Glassdoor Best Place to Work, one of TIME’s 100 Most Influential Companies, and one of Fast Company’s Most Innovative Companies in AI.

To achieve our ambitious goals, we’re looking for a Director of Paid Acquisition to join our Acquisition Marketing team. This role will be pivotal in leading a large portion of Grammarly's paid marketing efforts to acquire new users for our self-serve desktop product. This task directly impacts our ambitious user growth and revenue goals. This role involves developing a comprehensive strategy, implementing robust targeting, testing, and tracking capabilities, and building/leading/coaching a team that can meet the demands of a rapidly growing business. The Director will manage a team of channel managers across various platforms, including paid search, display/programmatic, Facebook, LinkedIn, YouTube, affiliates, sponsored content, and other testing channels.

Your impact

As Director of Paid Acquisition, you will be responsible for balancing growth targets and efficiency across existing and emerging channels. In this role, you will:

  • Lead, mentor, and inspire a team of paid acquisition marketers, providing guidance, support, and professional development opportunities to ensure the team's success.
  • Effectively manage and optimize substantial marketing budgets, allocating budgets across channels, markets, and campaigns to achieve maximum ROI and meet acquisition targets.
  • Continuously monitor campaign performance, conduct in-depth analysis, and leverage insights to refine strategies, identify opportunities for improvement, and drive optimization.
  • Collaborate closely with internal teams, including creative, analytics, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.
  • Evolve our MarTech stack and automation solutions to drive maximum efficiency and impact across the team. Examples include dynamic/granular LTV bidding, multi-touch attribution, MMMs, and DV360/CM360 implementation.
  • Stay current on industry trends, emerging technologies, and best practices in paid acquisition marketing, leveraging new opportunities and technologies to evolve our acquisition machine.

We’re looking for someone who

  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust.
  • Is able to collaborate in person in San Francisco and potentially other hubs 4 weeks per quarter.
  • Is performance and results orientated - you lean into being objective and measuring performance.
  • Is a strategic thinker - you ideate, asses, and create the future, considering many factors despite high degrees of uncertainty.
  • Is data minded - you have advanced data analysis skills, a strong understanding of web tracking principles, and basic attribution chops.
  • Has strong business acumen— you understand fundamental business concepts, such as ROI, payback period, LTV, risk mitigation/hedging, and contingency planning.
  • Is experienced with paid marketing channel management—you can plan/execute/optimize campaigns across at least five different platforms.
  • Understands marketing analytics—you understand CPA, ROI, LTV, and payback periods and are fluent in how different metrics affect each other.
  • Values marketing testing— Specifically, you can devise a sound experiment to obtain learning with incomplete data.
  • Demonstrates strong marketing fundamentals across all key disciplines—you have a hefty understanding of how Brand, Product, Lifecycle, Content, and Performance Marketing all work together toward common goals.

Support for you, professionally and personally

  • Professional growth: We believe that autonomy and trust are key to empowering our team members to do their best, most innovative work in a way that aligns with their interests, talents, and well-being. We support professional development and advancement with training, coaching, and regular feedback.
  • A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. Our remote-first hybrid model enables a highly collaborative culture supported by our EAGER (ethical, adaptable, gritty, empathetic, and remarkable) values. We work to foster belonging among team members in a variety of ways. This includes our employee resource groups, Grammarly Circles, which promote connection among those with shared identities, such as BIPOC and LGBTQIA+ team members, women, and parents. We also celebrate our colleagues and accomplishments with global, local, and team-specific programs.

Compensation and benefits

Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:

  • Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
  • Disability and life insurance options401(k) matching (US only)
  • Paid parental leave
  • Twenty days of paid time off per year, eleven days of paid holidays per year, and unlimited sick days
  • Home office stipends
  • Caregiver and pet care stipends
  • Wellness stipends
  • Admission discounts
  • Learning and development opportunities

Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US and Canada locations are categorized into compensation zones based on each geographic region’s cost of labor index. For more information about our compensation zones and locations where we currently support employment, please refer to this page.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this San Francisco-based position are outlined below and may be modified in the future.

San Francisco:
Zone 1: $273,000 - $334,000/year (USD)

We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).



All team members meeting in person for official Grammarly business or working from a hub location are strongly encouraged to be vaccinated against COVID-19.