Vice President, Mid-Market Sales
Color
Sales & Business Development
United States · Remote
USD 200k-230k / year + Equity
Posted on Oct 31, 2025
Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.
Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!
We’re seeking a proven, high-performing sales leader to manage and scale our Mid-Market Sales team, a group of experienced Sales Directors driving growth across U.S. employer markets. This team engages directly with employers ranging from 750 to 5,000 employees, helping them bring transformative cancer and condition care solutions to their workforces.
As the leader of this team, you’ll play a critical role in shaping our sales strategy, building scalable processes, and coaching talented sales professionals to consistently achieve and exceed ambitious goals. You’ll combine operational excellence, strong business acumen, and a passion for people development to accelerate our reach and impact.
This is a highly visible leadership role within a fast-scaling go-to-market organization, reporting to the Chief Revenue Officer. It’s ideal for a hands-on, entrepreneurial manager who thrives in dynamic environments, someone who’s just as comfortable coaching in a deal review as they are building new playbooks from scratch.
How You’ll Contribute:
- Lead and develop a high-performing team of Mid-Market Sales Directors responsible for territories across the U.S.
- Drive consistent quota attainment and pipeline health through strong forecasting discipline, performance management, and data-driven insights. Roll up your sleeves to work key deals alongside your team when needed, balancing strategy with hands-on execution.
- Coach, inspire, and elevate your team — ensuring each IC develops mastery across the full sales cycle, from prospecting to close, while maintaining a focus on long-term customer relationships.
- Own the hiring, onboarding, and ongoing development of top sales talent, fostering a culture of accountability, excellence, and growth.
- Partner cross-functionally with Marketing, Consultant Relations, Health Plan and Ecosystem Partnerships to optimize territory coverage, lead quality, and deal velocity as well as to test new go-to-market approaches, messaging, and channel strategies in real time.
- Collaborate with leadership to refine segmentation, territory design, and compensation models that scale with growth.
- Track and analyze performance metrics to identify trends, coach improvements, and forecast accurately.
- Champion the voice of the customer, sharing feedback and market intelligence to influence product and GTM strategy.
- Lead by example in operational rigor, clear communication, and commitment to outcomes, setting a high bar for professionalism and follow-through.
- Represent the company externally at key industry events, conferences, and client meetings as a fluent ambassador for our products.
Our Ideal Candidate Will Have:
- 10+ years of experience in B2B sales, including at least 3+ years in a successful people management role leading enterprise or mid-market account executives.
- Proven track record of leading teams to consistently achieve or exceed multi-million-dollar quotas.
- Demonstrated ability to build and scale sales processes, forecasting rigor, and coaching frameworks in a growth environment.
- Strong understanding of complex, consultative sales cycles and selling into HR, Benefits, or Healthcare decision-makers at mid-market employers.
- Exceptional ability to motivate, coach, and hold teams accountable while creating an environment of trust, learning, and performance.
- Strong analytical, operational, and communication skills; adept at translating data into strategy and strategy into action.
- History of success working cross-functionally and influencing without authority across Marketing, Product, and Partnerships.
- Experience managing national or multi-territory coverage models.
- Comfort with ambiguity and a bias for action, you’re energized by solving problems and creating structure in fast-moving environments.
- Hands-on leadership style that blends strategic vision with tactical execution.
- Willingness to travel frequently across the U.S. to support team and client engagements.
- Bachelor’s degree required; advanced degree a plus.
Nice to Have:
- Deep familiarity with selling into employer health benefits, condition management, or healthcare technology markets.
- Experience leading teams through rapid growth, organizational change, or GTM transformation.
- Demonstrated ability to mentor future sales leaders.
- Experience building systems, processes, and metrics from the ground up in a high-growth or startup environment.
What We Offer:
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents
Location: US-Based Remote (Mid West or East Coast Preferred)
Travel Requirement: Up to 50%
Base Salary Range: $200,000-230,000
The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.