Senior Lifecycle Marketing Manager (Contractor)



Marketing & Communications
San Francisco, CA, USA · Remote
Posted on Tuesday, April 30, 2024

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 50 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:

As a Lifecycle Marketing Manager at ClassDojo, you will be responsible for driving engagement, retention, and nurturing strategies for our user base of School Leaders. Your role is pivotal in creating and implementing data-driven marketing campaigns that resonate with our target audience, fostering meaningful connections and ensuring their continued involvement with our platform.

You will be a strategic thinker, leveraging your expertise to craft compelling narratives that captivate and inspire our School Leaders, ultimately contributing to the growth and success of our organization.


  • Identify opportunities for growth and implement innovative marketing tactics to acquire and nurture new School Leaders.
  • Develop and execute lifecycle marketing campaigns across various channels, including in-product and out-of-product touchpoints, to enhance user engagement and retention.
  • Analyze user behavior data and derive insights to inform targeted marketing strategies, segmentation, and personalized messaging.
  • Collaborate with cross-functional teams, such as product, engineering, sales, implementation and community, to align marketing efforts with overall business objectives.
  • Continuously optimize marketing campaigns based on performance metrics, A/B testing, and user feedback, ensuring maximum impact and ROI.
  • Stay up-to-date with industry trends, best practices, and emerging technologies to enhance the effectiveness of lifecycle marketing initiatives.
  • Monitor and report on key performance indicators (KPIs) and provide data-driven recommendations for continuous improvement.


  • 5-8+ years of lifecycle marketing experience at consumer brands, with a proven track record of driving user engagement and retention.
  • Proficiency in leveraging marketing automation tools, analytics platforms, and customer relationship management (CRM) systems.
  • Strong analytical and data-driven mindset, with the ability to extract insights from complex data sets and translate them into actionable strategies.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
  • Collaborative and team-oriented, with the ability to work across multiple teams and manage competing priorities effectively.
  • Self-motivated and proactive, with a passion for problem-solving and a high level of accountability and follow-through.
  • Ability to thrive in a fast-paced environment and adapt to changing priorities and requirements.
  • Empathetic and customer-centric, with a deep understanding of the needs and challenges faced by School Leaders.
  • Experience in the education technology industry or familiarity with the unique needs of educators and school administrators is a plus.

Please note that this is a 3-6 month contract role initially, with the potential for extension or conversion to a full-time position based on performance and business needs.

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

- ClassDojo's $125m Series D (Forbes) and Sam’s note about it.

- ClassDojo is one of Y Combinator’s Top 100 companies

- ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam's note about it.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.